Privacy policy
Last updated: 13 January 2026
This Privacy Policy explains how Emore Hair Ltd (“we”, “us” or “our”) collects, uses, stores, protects and discloses your personal information when you visit or make a purchase from www.emorehair.co.uk (the “Site”) or otherwise interact with us.
We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.
By using our Site and Services, you agree to the collection and use of your personal information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.
Information We Collect
Information You Provide to Us
We collect personal information that you provide directly to us when you:
- Create an account
- Place an order
- Sign up for newsletters or marketing communications
- Contact us through customer support or other channels
This may include:
- Name, billing address, delivery address, email address and phone number
- Order details (products purchased, purchase date, order total)
- Payment confirmation information
- Customer support communications
- Any other information you choose to provide
Information Collected Automatically
We automatically collect certain information when you interact with our Site, including:
- IP address and device information
- Browser type and operating system
- Pages viewed, links clicked, and other usage data
- Cookies and similar tracking technologies
This information helps us improve our Site and Services, and understand how users engage with our content.
Information From Third Parties
We may receive information about you from third parties, such as:
- Shopify (our ecommerce platform provider)
- Payment processors (for order fulfilment)
- Analytics and advertising partners
We are not responsible for the privacy practices of third parties. Information obtained from third parties will be treated in accordance with this Privacy Policy.
How We Use Your Personal Information
We use your personal information for the following purposes:
- To process and fulfil your orders
- To manage your account
- To communicate with you about your orders or account
- To send marketing communications (where you have provided consent)
- To improve our Site and Services
- To detect and prevent fraud or other malicious activity
- To comply with legal and regulatory requirements
We rely on one or more lawful bases for processing your personal information, including contractual necessity, legitimate interests, consent, and legal obligation.
Cookies
We use cookies, pixels, and similar technologies (“Cookies”) to collect information about your interaction with our Site. Cookies help us:
- Remember your preferences
- Enable basic Site functionality
- Analyse site traffic and performance
- Personalise marketing and advertising
For more information about Shopify’s use of Cookies, please see:
https://www.shopify.com/legal/cookies
You can manage or disable cookies through your browser settings, but this may affect your ability to use certain features of the Site.
How We Share Your Personal Information
We may share your personal information with:
Service providers: such as Shopify, payment processors, customer support platforms, logistics partners, analytics providers
Business partners: for marketing or advertising (where you have consented)
Law enforcement, courts, regulators, or legal advisers when required by law
Affiliates or part of a corporate group for business operations
We do not sell your personal information.
Security and Data Retention
We take reasonable technical and organisational measures to protect your personal information. However, no security system is impenetrable and we cannot guarantee absolute security.
We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, to comply with legal obligations, to resolve disputes, or to enforce our agreements.
International Transfers
Your personal information may be transferred to and stored outside the UK. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or other protections recognised under UK law.
Your Rights
Under applicable data protection laws, including the UK GDPR, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of your personal information
- Restrict or object to certain processing activities
- Request portability of your personal data
- Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us using the details below. We will respond in accordance with applicable law.
Children’s Privacy
Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us so we can delete such information.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those sites. We encourage you to review the privacy policies of any third-party websites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, or legal requirements. The revised policy will be posted on this page with the updated “Last updated” date. Please review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, you may contact us at:
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your personal data has been mishandled under applicable law.